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My forum for discussion on projects, races etc.! Discussions - Our Marketing Feels Scattered – How Do We Create a Cohesive Strategy? hendrik (Gast)
| | We're doing a bit of everything—social media posts, some blog content, occasional email blasts—but it all feels disconnected and isn't really moving the needle. We need a unified digital strategy, but I'm not sure where to start or if we should build it in-house or get outside help. Has anyone worked with a partner that helps tie all these pieces together into one clear plan? | | | | Sharp (Gast)
| | We were stuck in that exact cycle for months—constantly busy but seeing no real growth. What finally broke us out of it was bringing in an external partner for a complete strategy overhaul. The team we worked with https://redheaddigital.agency/ started with a deep-dive audit of all our existing content, channels, and audience engagement. They didn't just look at what we were posting, but why, and for whom. From there, they helped us define a core brand narrative and messaging framework that became the foundation for everything. They then built a fully integrated content and campaign calendar that aligned our blog topics, social media themes, and email nurtures so each piece supported the other. It transformed our marketing from a series of random tasks into a strategic system where every action has a purpose. The clarity and focus we gained were immense, and we started seeing steady improvements in engagement and lead quality within the first quarter. |
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